Journal
Engineering Journal
Architecture decisions, product lessons and engineering write-ups from building software.
Engineering
2026Your Webhook Doesn't Always Belong in Your API
Learn why modern webhook systems route events to Redis, Kafka, RabbitMQ, Amazon SQS, gRPC, and HTTP instead of processing everything in a single API.
Engineering
2026Webhook Noise Is a Scalability Problem. Event Aggregation Is One Solution.
Learn how webhook event aggregation reduces noisy event streams, improves observability, and helps developers understand complex workflows.
Engineering
2026Why Debugging Webhooks Still Feels Like Detective Work
Receiving a webhook is easy. Understanding why it failed is where the real challenge begins. Here's why webhook debugging still feels like detective work.
ENGINEERING
2026Why I'm Building Hooktrace
The story behind Hooktrace—why I decided to build a developer-first webhook observability platform after years of debugging webhook failures across multiple dashboards.
CASE STUDY
2025Crafting a Book App for a Client
How I transformed a client's idea into Persona Press, a personalized bookstore platform featuring content previews, payments, PDF delivery, Cloudinary integration, and an admin dashboard.
LESSONS
2026When a SaaS Quietly Dies
Lessons learned from building WordyWrites, validating ideas, understanding customer needs, and recognizing when a product is not achieving product-market fit.